Walk into a home that smells like a luxury five star hotel
10X stronger scent that lasts up to 24 weeks. Made in Essex, England from organic natural ingredients.
The Luxury Hotel Scent: that smells across your living room hallway, kitchen, toilet and bedroom
Free UK deliveryGift boxed with a handwritten noteMade in Essex since 2015
- 200ml in every bottle
- Up to 24 weeks of scent
- Fills a room up to 25 m²
- Free UK delivery on every order
The Four Reed Diffuser Scents
Each one named after a corner of London.
The Walk In Promise
You'll smell it, or we'll fix it
Walk in and can't smell it? Tell us within 30 days. We'll send fresh fibre reeds and help you place it. Still not right? We'll send a different scent, free. One swap per order.
How it performs
- Room size
- Fills a living room up to 25 m² with all the fibre reeds in. Over 25 m², use two.
- Smaller rooms
- Use about half the fibre reeds in a bedroom or bathroom.
- Time to build
- Give it a day or two to fill the room.
- How long it lasts
- Up to 24 weeks from 200ml.
- Keeping it strong
- Turn the fibre reeds once a week.
Which room are you scenting?
Pick the room first. We'll match the scent.
Living room
Mayfair Library or Belgravia Linen. Warm or clean, for the room guests sit in.
Bedroom
Hampstead Spa or Mayfair Library. Soft, for the room you rest in.
Kitchen
Kew Morning. Bright citrus that sits well next to cooking.
Bathroom
Hampstead Spa or Belgravia Linen. Fresh and clean.
Large rooms
Open plan or over 25 m²? Use two bottles at opposite ends.Gifts
A gift that won't let you down
Every order arrives gift boxed, with a free handwritten note and free UK delivery.
The easy giftMayfair Library scented candle
Warm vanilla and cedarwood. Around 40 hours.£48
The safe choiceMayfair Library reed diffuser
Our most giftable scent. Up to 24 weeks.£65
The generous oneReed Diffuser and Refill Set
A reed diffuser now, a refill for later. Up to 48 weeks.£92Pre orders are dispatched from 1 December. Order by Wednesday 16 December for Christmas.
The same four scents, in a 200g candle
Hand poured in small batches. About 40 hours of burn time.
The workshop
Hand-poured in the Essex countryside
A small team of candle makers, finishers and technicians makes every IVNA London reed diffuser and candle in an old timber barn in Essex. They work with skilled perfumers to build each scent, then test every batch in their own testing room before it comes to you.
Making home fragrance since 2015. Of 40 scents we tested, we kept 4.
The refill ritual
Keep the bottle
When your reed diffuser runs low, keep the green glass bottle. Each 200ml refill comes with a fresh set of fibre reeds, so the room smells new again in minutes.
Refills £42, £23 less than a new reed diffuser.
Shop refillsHow to refill a reed diffuserQuestions before you buy
Will I actually smell it?
Yes. Give it a day or two to build. After a few days your nose gets used to it, so you notice it less, but guests still smell it as they walk in. Turn the fibre reeds once a week for a fresh burst. If you still can't smell it, The Walk In Promise covers you.
How long does a reed diffuser last?
Up to 24 weeks from one 200ml bottle. Warm rooms, direct sun and turning the fibre reeds often use it faster. When it runs low, a £42 refill with fresh fibre reeds tops up the same bottle.
What size room does one bottle fill?
A living room up to 25 m² with all the fibre reeds in. For a bedroom or bathroom, use about half the fibre reeds. For an open plan room or anything over 25 m², use two bottles at opposite ends.
Is it safe with a cat or dog?
Yes, with care. Stand it where pets can't knock it over, chew the fibre reeds or lick the oil. Cats are more sensitive than dogs, so keep it out of the room where your cat sleeps. If your pet touches or swallows the oil, call your vet.
When will my order arrive?
Pre orders are dispatched from 1 December by free Royal Mail Tracked 48, and most arrive in 3 to 5 working days after dispatch. For Christmas, order by Wednesday 16 December.
The Journal
Guides from the workshop
Luxury reed diffusers and scented candles, handmade in England
IVNA London makes luxury reed diffusers and scented candles in four scents: citrus, floral, woody and fresh. Each is named after a corner of London. Every one is handmade in England and arrives gift boxed. A 200ml reed diffuser lasts up to 24 weeks. Questions? Read our reed diffuser FAQs.